Visual Communication - Bachelors

Reimagined: A Personal Branding Project

Reimagined is a personal branding project that brings to life and refines the persona of local producer and DJ, Zedena. The project aims to provide a reimagined brand image for the artist that aligns more closely with the styles of the underground music scene. It also provides an opportunity to highlight the importance of a strong personal brand for artists by showcasing a fully realised artist brand. This project will revise various aspects of Zedena's current brand, as well as adding new additions to strengthen it further. Reimagined will be made up of a new artist logo, promotional content and a set of custom designed merchandise. This page will provide final designs as well as the design process and background research. To provide context to my work, a style guide has been created and will be displayed alongside the final deliverables.