Visual Communication - Bachelors

Once Branding

The generation of stray animals comes from humans' reckless and irresponsible abandonment. I built a stray cat rescue brand named "Once" to provide shelter for lost cats. I called my brand "Once" because once you adopt a cat, you and your cat's life will change for the better. The concept of my brand is committed to rescuing, treating, and protecting abandoned and abused cats, promoting the importance and responsibility of adoption, and reintegrating them into society with responsible guardians to allow cats to live dignified lives. The brand's mission is not only to raise human awareness of the issue of stray animals, but to promote the welfare of animals, from rescuing felines to returning them to full of love and care life. "Once" will launch a range of accessories and products to raise money, and then it will use to provide accommodation and food for stray cats. The branding is not just helping the cats to be cared for by professionals (caring animals); it also allows everyone to enjoy our products.

Lai Shing Mei

Lai Shing Mei

May is an international interior design student based in Hong Kong, specialising creative strategy, interior, branding and interactive design. Her design concept is informed by moral quality as it is not only be reflected in every detail of life, but also infiltrate into the design, which may be a deeper interpretation of "design as a human being". She also has a strong passion for creative design as she keeps improving her design methods and skills to provide beauty and cosiness to the world.