DOTS — Brand Identity

Create a unique brand identity, promotional assets & packaging for an upcoming adaptogen drink brand to hit the Australian market in 2023

To inform people of the benefits and positive effects of drinking adaptogens

Break the stigma of non-alcoholic drinks and drinkers being ‘boring’

Spark a healthy dialogue about mental health, particularly anxiety and self-care

Nurture a creative and supportive community through the brand’s socials, discord channels, merch and weekly podcasts

Create a space for adaptogen drinks in the Australian market as a movement to change the age-old drinking experience

Tell the brand’s story through inviting, unique, yet tongue-n-cheek visual designs and copywriting

Create a cohesive brand identity that can be used on websites, posters and socials to nurture brand recognition

Experiment with 3D motion design and animation within the brand identity and promotional material — Interactive

Stand out from the competitors in the market through experimental designs

Full Brand Identity Document — Including Logotypes, Typography, Moodboard, Colour Palette, Print collateral and Merch

Digital Prototype of Bottle and Cans — Animated for promotional use

2x Animated Poster Designs — Promotional Material

Physical Prototype of Bottle — with printed packaging and label design

Showreel — Including all animation and designed brand assets

Ensuring a cohesive brand identity across all promotional materials (physical and digital) for successful brand recognition

Label and bottle size — the bottle size will determine the packaging dimensions (need to source bottle first, then design label, then design packaging)

The material cost of the Physical Prototype— Packaging, Labels, Glass Bottle, A3 Poster Paper

5 colours only — 2 complimentary accent colours (Orange and Blue)

3 primary colours (white, cream, black)

2 Fonts only — Heading 1 font (Kelsi) and H2 (Switzer Medium ALL CAPS) and Body font (Switzer Medium)

18+ year-olds who love to attend social events or networking events but struggle with anxiety and rely on alcohol for confidence and to feel good. However, they would love to have a healthier social drink alternative that reduces their anxiety whilst making them feel vibey.

21-50-year-olds who work either from home (freelance/ remote) or within an office that struggles with productivity, stress and focus. They would love a healthier alternative ‘pick me up’ beverage to energy drinks or coffee.

Adaptogenic herbs/ plants are a select group of herbs that have powerful properties to help our bodies cope with the stressors of modern life. For example, the Ashwagandha plant helps manage and reduce stress and anxiety, while the amino acid L-Theanine helps improve mood and focus.

Eases tension, brightens the day

Lifts energy, balances the mind

Supports equilibrium, helps you unwind

Boosts vitality, helps you focus