Visual Communication - Bachelors
Arcadia Farms is a beef brand invested in bridging the knowledge gap between urban consumers and primary producers within the beef industry. The branding employees AR packaging design to bring to life static label designs, instantly connecting in-store consumers with farmers, on farm. This project was inspired by the designers childhood, growing up on a cattle farm in Northern NSW.
The following brand bible encompasses key stylistic decisions used to construct the brand identity, and informed collateral applications, including social media ads, billboards and packaging designs. The brand revolves around providing a realistic peak into the beef industry, specifically the primary producers who drive the industry. In this way, the brand admirably nods to the hardworking, humble lifestyle of rural Australia.
Eliza is a visual communications designer, graduating from a double degree in Business and Design at QUT mid 2023. She is passionate about designing for print, experimenting with layouts to create designs that challenge the stereotypical limitations of the print medium.