Visual Communication - Bachelors
Reimagined is a personal branding project that brings to life and refines the persona of local producer and DJ, Zedena. The project aims to provide a reimagined brand image for the artist that aligns more closely with the styles of the underground music scene. It also provides an opportunity to highlight the importance of a strong personal brand for artists by showcasing a fully realised artist brand.
This project will revise various aspects of Zedena's current brand, as well as adding new additions to strengthen it further. Reimagined will be made up of a new artist logo, promotional content and a set of custom designed merchandise. This page will provide final designs as well as the design process and background research. To provide context to my work, a style guide has been created and will be displayed alongside the final deliverables.
As an emerging graphic designer, DJ and music producer, Zoe’s creative space often sees the merging of the graphic design and music world. Zoe was motivated by her immense love for both fields to explore a personal branding project for her very own artist persona, Zedena.