Visual Communication - Bachelors

EASTERN BREATH

Eastern Breath is a brand that sells Chinese floral fragrance eco-friendly scented candles made from natural ingredients, the three scents are Lotus, Osmanthus and Jasmine. The brand aims to convey its voice and uniqueness in a market full of western brands, rooting scents in eastern culture, art and history. Eliminating the complicated traditional elements and crossing the barriers of ethnicity and culture through a minimalist design language to form an Eastern Neo-Modernism brand style, allowing the brand to truly communicate with the world and tell the story of the East to the West.