Visual Communication - Bachelors

Unfold Book Trailer

What happens when we utilize nature and recreate it into three dimensional imagery with the purpose of bringing out a person's true nature? Unfold is an eye opening resource and not only does the animation promote the book, it will guide people through a metamorphosis and influence people to learn from reading.

NATURE DEFINES HUMAN

Undoubtedly, nature created humans and humans are made for nature. There is data to prove the fact that humans have lower levels of cortisol, the stress hormone when experiencing immersion in more natural and bright environment. Yet we are too occupied in self sustaining and hunting out our desires, we have forgotten what it truly means to be happy, free away from our attachment to meaningless materials and far out of touch with our animalistic sense of happiness, the happiness to be alive in nature.

ANIMATION STILLS

SELF-DESTRUCTIVE SCENE

Dead tree situating in filthy flooded waters, a representation that we humans do transition through self destructive demeanors at a point in life, destroying what we enjoy most the observation of beauty in nature. Nevertheless, light shining onto the tree signifies there is always potential to regrow.

CONTENTMENT SCENE

Blooming lively tree thriving on its own in sunny weather as this is a stage where you are fulfilled. Being content with who you are and what you have in the present moment is the key to building healthy daily habits and not fall back into the trap of self destruction.

CONNECTIVITY SCENE

Multiple trees across misty tranquil landscapes indicating that a person has reached a stage where they are connected with the community. One of the most important aspects of self growth is learning to give love to others, and in return, good karma will come.

BOOK TRAILER ANIMATION

DESIGN PROCESS

Ivy Lam

Ivy is a graphic designer and aspiring 3D artist passionate in applying emerging technologies to tell stories and influence people through memorable viewing experiences. In the future, Ivy continues her journey to explore the possibilities technology can do to elevate her storytelling, striving for a world of harmony.